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Interviewed about XBLIG and indie game marketing strategy…

Check out our newest interview posted on gigaloth.com.. It’s about releasing on XBLIG and some of the stuff we’ve found going through that.

“In order to sell on XBLIG, you need access to the audience. That means you are either on the New Release list, you are on the Most Popular list, you are paying to advertise on the Dashboard, or your game is just cool enough that your first round of buyers (during the release list period) are telling their friends and convincing them to buy it. In other words: Release, Most Popular, Advertise or Viral. Advertising is probably out of the picture, at least at first. It

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